In this final post about building a website for artists, I want to mention a few more things to keep in mind when building your own website. I will also give you links to some very successful artist website designs.

See also
<< My first post about why you need a website,
>> And my second post in which I compare some website builders.

For artists, their website is their portfolio. In the olden days we would be carrying a folder under our arm, filled with photos of our paintings, our cv and newspaper cuttings. We would visit galleries and clients with this folder in the hope of some interest in our work. Nowadays we can simply have a website and present our work in much more professional manner.

Our website is our business card, our shop front, our solo show and our portfolio and we want it to look good.

Thankfully building a website has become easier over time. No longer do we need coding skills or FTP uploading software. Companies like Wix, Squarespace and Weebly (to name the 3 biggest) have taken all the hard work out of the process, and even made it fun (for some).

Every web host offers a free web builder in their package. It is within the reach of nearly every artist to have a good looking website.

Hire a Designer

Even if you don’t want to, or don’t have the time or the skills to create your own, there are plenty of web designers who can do it for you. Having it done for you can cost anything from a couple of hundred pounds to tens of thousands, so do shop around and compare services and prices. If you have a budget for it, it can pay off to have a site made for you as the professionals can really offer something beyond most standard website builders. Keep in mind, however, that you will want to be able to update your site yourself. And in so many years, you might want an updated design.

Do it Yourself

Website builders are pretty easy to use, but you do need to set some time aside to figure out how it works, read through any guides and help files and play around. Some basic computer skills will be a huge bonus so if you are complete novice, ask someone to help you.

Look out for


Your website will be full of pictures: images of your art works and of you. In order to pull that off you need to be able to take good photos of your art. You need a photo editing computer program to crop the photos and edit any colouring problems. Most basic photo editing programs can do this (check out these links for some ideas, but there are many programs that can do this: here and here)

What is important, however, is not just the cropping and the colouring but the file size of the picture. Many cameras and mobile phones will take very large photos. These photos will take up a lot of space on your website. Having big files on your website will make your website slow. Nobody will want to visit a website that is slow to load so make sure your image files are small (well under 130kb for larger images and for images that do not need a zoom or a pop-up, keep it under 50kb). The smaller you keep your image files, the quicker your website will load, the easier it will be for visitors to browse around.

In order to keep your image files small, you need to resize them in a photo editing program. Reduce the pixel size from in the thousands to the hundreds, and reduce the pixels-per-inch or resolution to the lowest number you can. If you reduce the resolution too much, you will end up with a blurry photo. If you leave the resolution too high, the file size will still be too big. Aim for 50-70 pixels per inch for small images and perhaps a bit more for large images that give your site the wow effect. Play around with it and see what resolution looks good while keeping it as low as possible.

White Space

‘White space’ is an important feature all websites should have. It refers the the empty space around each bit of content. A lot of empty space will make a site calm and easy to read. Many sites look cluttered and messy simply because they failed to create some breathing space.

Image Galleries

I have said it before but it  cannot be said enough: the image gallery is surely the most important feature of an artist’s site. Make sure the gallery is easy to navigate. Do not let me search for the ‘next’ arrow or the thumbnails.


The navigation menu is also a vital part of a site. I should not have to look for it (I am not a fan of ‘hamburger menus’ on desktop sites) and clicking through to other pages should be made as easy and inviting as possible. You want you visitor to hang around after all!

Site Colour

Many artist’s sites are white in colour. Although there is a risk that we all end up looking similar in design, a white website is calm and easy to view. It leaves the ‘dressing up’ of any art work to the viewer who can easily imagine the art work in their own home. White or black is neutral and friendly. It is fun to sometimes come across a much more personalised website however. Check out Jos van Riswick’s site for example! It might not be everyone’s cup of tea (that IS the risk) but it sure stands out.


Do not use a template that needs Flash. Flash is not supported on mobile devices. Half your visitors will look at your website from a mobile device.

Some Inspiration

I like looking around this website for design inspiration and ideas.

Some I found there:

Some artist (-friends) have beautiful sites, so here are some for your inspiration:

Me? I am forever looking for the perfect template, design, and the perfect host and fear I will never find it. No doubt my site will see a few transformations still. I do fancy these ‘effects’ you see in many sites….

About the author 


Sophie is an art historian, artist, art tutor, and writer. She writes on art history and painting (oils and pastel). The 17th century is probably her favourite era, although the ancient Romans are currently fighting for the lead spot. She is currently researching lace in Tudor portraiture.

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  1. Hello Sophie, thankyou for these very helpful and interesting insights into building a web presence.
    I use godaddy as a host with a WordPress template. I like WordPress as it has lots of free templates which can be adjusted to your own needs. I did buy mine which has options not found in the free ones though. There are lots of free plugins of every sort to let you optimise for ‘seo’, image galleries etc. Getting into HTML or css to adjust positions of page items is optional and so most things like image gallery style are available as point and click options. As well as being quick and easy to setup WordPress also allows you to get into the nuts and bolts of your site if that is of interest. How easy it is to update your site with new images or text is important too, some are easier than others but I found that though some are very easy you tend to lose some control over the final look. Just some of my thoughts.

    1. Hi Alan, great to hear from you and thank you for appreciating my articles on web building. WordPress is one of the biggest web building companies out there and I too moved there for my site. I totally agree with what you say. But the ‘hosted’ web builders are pretty good too and less complicated than WordPress. WordPress is huge, there are tons of options and choices which gives a lot of freedom and choice but it can be overwhelming.

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